Welcome to unLOCKEd’s Marketing Mindfulness Series!
In today’s hectic digital world, mindfulness practices can provide relief from the chaos when you can’t just shut it off. Mindfulness can benefit your personal and professional life, which we discussed in more detail in July’s Marketing Mindfulness blog. If you haven’t read it yet, be sure to check it out!
We are sharing one mindfulness practice a month to help you gradually implement mindfulness into your daily life. Trying to make a big change all at once can be daunting and frustrating, but with one small change each month, you can make a big difference!
January Mindfulness Practice: Consider a Digital Detox
This month’s mindfulness practice is to consider a digital detox. We understand that this can sound impossible in today’s connected world, especially as a marketer. However, a digital detox doesn’t need to last a long period of time or even be a complete detox to provide some benefits. And what better time to start than as your New Year’s resolution?
Benefits
Taking conscious breaks from the digital world or even just from your work world can reduce stress and enhance your overall well-being and satisfaction in both your professional and personal life. A mindful approach to your screen time and professional availability can help you better enjoy your offline time and recharge. Moreover, this can help you feel rejuvenated for the day and use your online time more effectively. Finally, breaks from the digital world can help your creativity flourish and improve your mental health.
How to Implement This Practice
We will be discussing two ways to implement this practice. It is important to take a practical approach when implementing mindfulness practices, so they don’t feel overwhelming and counteractive.
As we mentioned, a lengthy or comprehensive digital detox is often difficult or even impossible. However, short detoxes can have plenty of benefits as well! Make a conscious decision to stay off of devices during your lunch hour or off your phone when possible during work. An offline lunch can allow for creativity and connection rather than stress and isolation. Your phone can often be a distraction, even if you use it as a tool for your work. Take a mindful approach to the time you spend online during your work and personal day to have a more productive and enjoyable experience!
The second way to implement a detox is to avoid work during your personal time. This can mean turning off notifications, setting an out-of-office message for your work email, or even removing your work email from your phone. While a marketer’s job can require unconventional hours, be mindful of setting boundaries to allow yourself some offline time. After all, all it takes is one angry message from a client to ruin an otherwise blissful weekend away from the desk. Although social media never stops, you have to have times in the day and week when you can get away from your phone.
Take this month as an opportunity to incorporate mindfulness into 2025. We hope this mindfulness practice helps! Be sure to look out for next month’s blog to continue this series with us!
Author: Sarah Murphy
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